ASIANA Brand Promotion Parties
ASIANA is the largest Asian fashion and bridal magazine in Europe. An essential part of promoting their brand is to host parties that reflect the upmarket nature of the magazine whilst also connecting with their readership. Given the fact that the magazine is in the full glare of the media spotlight, it is paramount that the ASIANA parties reflect their image in the industry. Since 2005 Meji Media Events have successfully co-ordinated and hosted numerous brand promotion parties in London, Birmingham and in Paris for this fashion magazine that oozes in glitz and glamour. The events are renowned throughout the UK with guests travelling from as far as Scotland and even Europe to attend.
We have held functions at some of the UK’s top hotels such as the Hyatt Regency, Hilton and Burlington, and some of London’s top bars and clubs such as Studio Valbone, and boat parties on London’s largest Party vessel the Dixie queen. Whatever the venue we have ensured that they offer the perfect atmosphere for a fashionable and uber glamorous atmosphere where guests can dance, network or simply relax and flick through and appreciate the magazine.
Listening and empathising with both our clients and guests has ensured that the parties have been a success in brand promotion. Continuously coming up with fresh, creative and innovative ideas has also been key – We have hosted Fashion Parties, Samba and singles nights, Christmas and New Years Eve events, Boat Parties. We have also organised an event in Paris which included transporting guests on Eurostar, accommodation at the luxurious Marriott hotel and a party on the Champs Elysees.